Who says Disney gets to have all the animation fun? Stellar Media created three original animated videos for Gleaner Ilife Insurance Society detailing their variety of life insurance products. Step 1 was to develop storyboards and character concepts for each video.
The motion graphics designers then brought the characters to life, which is highly important for life insurance to actually be useful. Professional voice over talents narrated scripts developed by the copywriting team, and a music bed was injected to complete the vibe. The final result is that now the average Joe can easily see the differences in the life insurance plans and choose the right one for his needs.