Who says Disney gets to have all the animation fun? Stellar Media created three original animated videos for Gleaner Life Insurance Society detailing their variety of life insurance products. First, we developed storyboards and character concepts for each video. Animated video cannot just be created out of thin air. Sketches, rough drawings, and illustrations give the team crucial direction for the project. Then, these had to be approved by Gleaner in order to proceed.
Next, the motion graphics designers brought the characters to life. Animating custom characters requires a lot of skill! Keyframes move them to each and every specific position. The artist has to think about where every footstep will happen, and know how to move it in a natural way. Moreover, this applies to every movement throughout the entire piece. As a result, this process is pretty time-intensive, but the result is worth it!
Then, professional voice over talents narrated scripts developed by the copywriting team. Finally, we injected a music bed to complete the vibe. So, the final result is that now the average Joe can easily see the differences in the life insurance plans. This enables a potential client to choose the right plan for their needs.