Did you know Lubbock has paddleboarding? We aren’t joking! Tucked away on the Dunbar Historical Lake shore is SUP LBK. Beginning the summer of 2017, they began their efforts at providing a fun and easy outdoor activity for Lubbockites. SUP stands for stand up paddleboarding and is one of the world’s fastest-growing sports. Why, you ask? Everyone can do it! Children, teenagers, adults, everyone. You can stand, kneel, sit, or lay on your board. SUP is a great physical workout, but only if you want it to be. The experience is second to none in Lubbock. Fast forward to this year and SUP LBK realized they needed some help promoting their business. So, they contacted Stellar Media to help!
We discussed and developed a concept with them. After that, we scheduled a time to film. The shoot itself was pretty simple, we used our full arsenal of cameras (including our drone). The trickier part was the weather. We knew aerial footage would be key to making this project look awesome. But Lubbock often has winds that are… less than friendly to our drone. When the perfect day finally came along we jumped into action! It ended up being a pretty hot day. But, who can argue with a nice outdoor shoot?
Our final deliverables to SUP LBK were a full-length cinematic promotional video, a higher energy short promotional video, and several videos formatted for social media. The two promotional videos had distinct feels, and the social media videos were similar to the short promotional video. Importantly, we delivered the social media videos in formats that worked perfectly for their chosen social media platforms. Now, with their finished pieces, SUP LBK can share effectively about Lubbock paddleboarding! How can Stellar Media help your business grow? Contact us today and let’s chat!